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The term Air Jordan came in from a typical jump which Michael Jordan, the legendary basketball player, specialized in. This jump was so popular that people gathered around in crowds to watch Michael take on victory after victory in NBA championships. The jump that took him high in the air gave birth to the brand of shoes known as Air Jordan - a brand that still lives on today. Michael has retired from basketball in early 2000 but the legacy that he has left behind in basketball lives on.