We are in for an interesting advertising scenario with the upcoming release from the final Harry Potter guide. How will the thousands and thousands of readers who're searching ahead to the summary avoid discovering out from the media or big-mouth friends and family members? This is unprecedented. By no means before includes a book with this kind of an avid fan base been released inside a 24/7 all-media culture. Lately, once the Sopranos ended, viewers all saw it at once; the only distinction was the time zones, or perhaps a few of hours. And it only requires an hour to watch the show. "Harry Potter and the Deathly Hallows" is really a 784-page guide, which would take a while to obtain through. And no novel has ever had the kind of following that the Harry Potter publications appreciate. More than one in four U.S. teenagers and adults have study 1 from the publications, and 15 percent have study all of them. Therefore, the media will be tempted -- maybe forced -- to cowl the summary. The Sopranos ending produced the cowl of our local newspaper and was hot news nationwide; the information of the ending transcended the viewership from the display by itself.