Running has definitely increased in popularity, making it this era's new fitness craze after yoga, pilates and badminton. Running has become so popular because there's no equipment needed. Practical people who don't want to engage in a sport with too many rules find running very appealing. The only thing you need for this sport are running shoes. They are easy to find, but can be very difficult to pick out. The question for runners and those aspiring to be runners is if they actually know how to buy the best running shoes for them. A majority of hobby runners may just consider the major factors in buying any other shoe as the primary considerations, namely comfort and style. But then, runners have different foot types, and people who have "special" types of feet need shoes that will actually suit and work for them, or they might end up not enjoying running at all, without knowing why. Some runners are flat footed, which means they don't have inward curve in the area between their big toes and heels. There are also runners with feet that have high arches between the ball of their feet and the heels. Some runners are considered "neutral footed", which means they are neither high-arched nor flat-footed, with their aches not more than one inch. Alas, there are also overpronators who have the tendency to roll inward from their heels during every stride and supinators or those who roll outward from the heel during each stride. Shoppers who know what type of feet they have are more effective in finding the best running shoes. For example, overpronators would have shoes that wear on the inside of the heels, and would therefore need stable running shoes. Meanwhile, supinators wear their shoes most in the outside of the heels, and would therefore benefit from running shoes that have built-in shock absorption and cushioning. Knowing which type of foot you have will make a huge difference when you go shopping for a great pair of running shoes. | 
