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The Innovator's Solution |
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Authors: Clayton M. Christensen, Michael E. Raynor
Publisher: Harvard Business School Press
Category: Book
List Price: $32.95
Buy New: $9.00
You Save: $23.95 (73%)
New (40) Used (37) Collectible (2) from $9.00
Avg. Customer Rating:  47 reviews
Sales Rank: 4230
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.7
Dimensions (in): 9.3 x 6.1 x 1.2
ISBN: 1578518520
Dewey Decimal Number: 658.4063
EAN: 9781578518524
ASIN: 1578518520
Publication Date: September 2003
Availability: Usually ships in 1-2 business days
Condition: Ships immediately..
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Book Description
The
solution to the worldwide bestseller The Innovator's Dilemma argues
that innovation is not as random as we think—and offers practical
guidance for leveraging and managing disruptive technologies.
The only way to ensure long-term growth is through innovation. Clay
Christensen's The Innovator's Dilemma showed exactly how tough that
challenge is by laying out the vexing problem facing large companies
all over the globe. By doing all the “right” things to keep their
current business strong and their best customers happy, Christensen
said, successful industry leaders were opening the door for “disruptive
technologies” to bury them. The book became an international bestseller
and catapulted Christensen to guru-status as the world's premiere
expert on this timely topic.
Now, based on five years of research
into the innovative processes that shape disruptive technologies,
Christensen offers the long-awaited Innovator's Solution. Written with
Deloitte consultant Michael Raynor, this groundbreaking book reveals
that innovation is not as unpredictable as most managers have come to
believe. While the outcomes of past innovations seem random, the
process by which innovations are packaged and shaped within companies
is very predictable. This book opens the black box of innovation to
reveal the critical forces that impact the shaping of innovations from
inception to launch within organizations, and shows what managers must
do to avoid the preponderance of “me-too” innovations and increase the
odds of creating truly disruptive growth. Written by the world's premiere expert on disruptive technologies. Christensen is internationally known and highly respected and has a built-in audience waiting for his latest new thinking. The first book to offer practical guidance for managing disruptive technologies. Counterintuitive new theories on innovation based on solid research:
As with “Innovator's Dilemma,” this book is based on years of research
and the authors' theories have been tested on hundreds of cases across
industries. Makes innovation less random: Identifies the processes that underlie all successful innovations and suggests ways to master these processes A timely solution to the growth dilemma: Definitively shows why growth efforts so often fail and how to reverse this trend
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| Customer Reviews: Read 42 more reviews...
 Motivation assymetries June 11, 2007
Already
a business classic, this book does not disappoint. Picking up from
where the 'Innovator's Dilemma' left off, Christensen and Raynor
examine in detail the barriers towards innovation and growth. Perhaps
surprisingly, the concepts discussed are as applicable to large
enterprises as they are to one man startups. The problem is one and the
same - enterprise readers will learn about the pitfalls of
institutionalized processes and sustaining innovation; startup teams
will learn how to position their products for future success. Whether
you are an aspiring entrepreneur, or a high-ranked executive,
'Innovator's Solution' should be at the top of your reading list.
The Purpose of Your Product April 5, 2007
Exceptional.
Who wants their customers to rave about their products and services?
Who wants to know "exactly" what your customers need? Who wants to
experience revenue growth for their company? If you answered yes to
these then the "Innovator's Solution" is a MUST READ. Clayton
Christensen and Michael Raynor have taken us back to the fundamental
issue facing a company... that being "what job does my product or
service satisfy?" Moving away from features, advantages and benefits
and back to the basics of so-what-can-you-do-for-me will bring value to
anyone tasked with the duty of using innovation to drive revenue
growth. CEO's... read on!
Interesting theory for big company innovations February 23, 2007
6 out of 6 found this review helpful
This
is a well researched and informative book that I read after reading
"The Innovator's Dilemma" by Christensen. This book answers the
questions raised in the first book. I therefore strongly recommend
reading the "The Innovator's Dilemma". The books are complementary and
outstanding. Christensen and Raynor explains so eloquently and
compellingly, the problem of managing and sustaining growth as large
companies suffer from the problem of "stalling" since innovations that
address small markets get eliminated in the resource allocation
process. Conventional market research methodologies are often unable to
reveal the potential for markets that do not exist. Disruptive
innovations are targeted at exploiting the markets of products that are
"good enough" or are competing against "non consumption".
The
book provides solution frameworks for design, manufacturing,
distribution, organizing and financing of successful strategies of
disruption. This book identifies the processes that create winning
innovations and the strategies that can be applied in your own project.
References at the end of each chapter provide you with useful and
insightful sources for further reading should you wish to pursue this
subject further. The researcher made good use of these references in
piecing together their theories. The authors reinforce their arguments,
claims and solutions with real-life examples from many different
companies including IBM, Sony, AT&T, Microsoft, and others.
This
book focuses on new product ideas at big enterprises and how they
should be effectively pursued. When there is no current market for
these innovative products and hence no customer base, these
technologies are called disruptive. The authors explain how innovation
can be a predictable process that can result in sustainable and
lucrative growth. They identify the factors that result in poor
judgment by managers and present their ideas and a new framework to
help product developers to timely create viable and profitable
disrupting-technology that meets the needs of the market.
I
recommend this book to managers who are interested in cutting edge
innovative solutions. This book should be helpful to define a strategy
to form the idea into a commercially viable product or service. This
book is excellent reading if you wish to understand the forces that can
drive or hinder a firm's growth with numerous real-life examples
throughout the book.
Excellent Insights and Ideas February 20, 2007
2 out of 2 found this review helpful
A
key point in "The Innovator's Solution" is that financial markets
relentlessly pressure companies to grow, and to keep growing faster and
faster. Yet, considerable evidence exists that once a company's core
business has matured, the pursuit of new platforms for growth entails
daunting risk - roughly only 10% succeed over more than a few years -
thus providing an above average increase in shareholder returns, and
often the effort causes the entire corporation to crash. (Twenty-eight
percent of those that stall lose 78% of their market capitalization;
most of the rest also incur significant, though lesser, losses.)
AT&T
is used as an example of what can go wrong. After the '84 mandated
divestiture of local phone services, its first attempt at growth was
based on the widely shared view that computer systems and phone
networks were going to converge. AT&T first tried building its own
computer division, achieving at best, losses of at least $200
million/year. It then acquired NCR, but sold it in '96 for a loss of
over $6 billion alone, and $10 billion for the total computer venture.
AT&T then tried wireless (lost another $5 billion), and broadband
(lost another $40 billion).
Incremental innovations are likely
to be used by established, leading firms to reinforce their dominance.
In computers, G.E., Honeywell, RCA, and AT&T could not muscle in on
IBM - that required the disruptive innovation of PCs brought by others.
Likewise, IBM and Kodak couldn't beat Xerox at copying - Canon did that
via its disruptive table-top.
In disruptive circumstances, the
entrants are likely to defeat the incumbents because industry leaders
are always motivated to go up-market and almost never motivated to
defend small new/low-end markets that new entrants find attractive.
"The
Innovator's Solution" uses minimills to illustrate the point. Minimills
worked their way up from rebar in several cycles (angle iron,
structural steel, sheet steel) that each ended with price/profit
collapse after the last integrated producer left the market. The
integrated mills were motivated to flee, and the minimills were forced
to go up-market to escape their own fierce competition. Toyota et al
vs. G.M., Ford, and Chrysler provides another example.
Finally,
Christensen and Raynor offer organizational suggestions for nurturing
successful disruptive technology development within large firms.
An excellent and insightful book.
 Good Read to get a Framework on Growing Your Company January 5, 2007
This
book was used as additional reading for Technology MBA Course. This
book was very insightful and valuable. All important things to consider
as one looks at properly growing your company. |
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