EBooks are a popular method of producing online novels and non-fiction. The methods for producing and for selling eBooks have improved tremendously in the past decade but many businesses overlook this useful product. EBooks are a fun and easy to create marketing tool.

EBooks can be used to provide information on products and services. Using an eBook as a free guide to a product or service you offer is one of the best and least expensive means of advertising available today. It is attractive to the customer because they feel they are getting something of substance rather than flashy slogan ads. The sales pitch is nearly subliminal if done correctly.

Many writers are also cashing in on the eBook's ease of production and publication to put their work out and spread their information profitably. If you have a service or idea to expound upon an eBook can get your word out and make you money while it does it. There are a lot of great eBook production software products available to make creating an eBook simple and fun.

A few tips to remember when creating an eBook are:

Keep it appealing: One of the biggest complaints about eBooks from their conception has been that it is hard on the eyes to read long pieces on a computer screen. The new generation of eBooks is bright, colorful and appealing to the eyes to keep the reader's interest. They also employ larger letters; a good font size is 14 in one of the larger fonts such as "Bookman Old Style".

Make it Interesting: Keep the tone of the work snappy and fun. An eBook is not a good place for long boring lectures. EBook reader's attention spans are shorter because of the method of reading on a screen whether it's a computer or hand-held so keep paragraphs short, and the tone of writing as light as possible.