Emails and newsletters are the easiest way to ensure the maximum number of people are informed. When a customer goes to a website, often times they are asked to provide their email address for the companies newsletter. The company then is able to reach anyone who may be interested in their product or service by writing a simple email and sending to everyone, instead of sending the newsletter in the mail and paying for printing, postage, etc.

Advertisements on the internet come in many different forms. Banner ads are the most common. Those are the large, rectangular ads at the top of the page. Companies pay big money to have their logo and name flashing at the top of the screen. There's also the smaller ads, that sometimes appear on the side or bottom of web pages that usually just have the company name and website: also a good, though slightly less effective, way of advertisement. Usually search engines match keywords in the webpage with the website ads so that consumers who are looking for something specific can have other options.

Company websites are of course, forms of advertisement in themselves. Big companies may have a huge domain name with lots of graphics and animations to attract the customer, while small businesses usually just have a few pages with information or products.

Most websites are arranged with the ease of the consumer in mind; if they can't find what they are looking for they will probably simply leave. With this in mind, companies categorize their products or services based on price, type of product, newest to oldest, or any combination of these and others.

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