Site Submission and Internet Advertising — Does it Work?
Getting your new website noticed and bringing-in sufficient visitors is really, really hard. It can take hours of work just to get the first few rankings in the search engines and the first few visitors coming in. When you factor-in the amount of time you could spend on marketing and the number of hours you could spend on this it comes to lots of time and lots of money. So, do you give this work to someone else, and if you do, what services should they provide you with?
So, what are you looking for in a company that can promote your site? What you're after is a two-stage strategy: you need immediate visitors, as this is what eventually gives you your income. This means sites that provide you with immediate traffic either with a 'guaranteed visitor' service and/or some kind of banner impression or advertising service. If the company is good then they will guarantee you X-number of people to visit your site within a month and they should be able to back this with a money-back guarantee and live statistics.
In addition to this you also need the marketing company to secure your website for the future. This means advertising and promoting your website, as well as building in-coming links. These link-building and advertising efforts should be as varied as possible. Including submissions to web directories, social bookmarking sites, press releases, ezine ads, web ads, blog submissions, message board submissions. Basically anywhere your link can be submitted and maintained so that you have in-coming links to your site. It's even better if the company you eventually partner with can provide you with a guaranteed top-10 ranking in the search engines over an extended period of time.
For those on a budget, http://www.mysitesubmit.com offers very reasonable plans to get immediate traffic to your site. Now I recommends AmazingBillboards 'Full Service Marketing' as the package of choice for any webmaster who needs lots of guaranteed traffic.
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