During a joint-press gathering held by both officials of M-1 Global and Affliction held high atop the Trump Tower last Thursday, Affliction Vice President Tom Atencio was asked several times by reporters to respond to critical comments made by UFC President Dana White aimed at Affliction in recent months.
Not wanting to engage in a verbal war of words with White, Atencio took the high road and thanked both White and UFC CEO Lorenzo Fertitta for blazing the trail that Affliction is now traveling. However, while a guest “The Scott Ferrall Show” on Sirius Satellite Radio earlier this week, Affliction co-founder Todd Beard chose to go down a different path when commenting on the UFC’s treatment towards his company.
“They are not just threatening it (Affliction’s business model), they threaten us personally, which is hysterical,” Beard told host Scott Ferrall. “Dana White, Lorenzo Fertita, they are tough guys — old school mafia guys, or wanna-be old school mafia guys that their grandfather built their business and they are nothing. They’re nothing.”
But Beard wasn’t done. Not by a long shot.
“They put their business five billion dollars in debt,” Beard said in reference to Frank and Lorenzo Fertitta’s family business, Station Casinos in Las Vegas. “They’re in big touble right now. They are going to go out of business in February. Guaranteed. Station Casinos will go out of business in February for sure. Lorenzo Fertita, kiss my f—–g a– motherf—-r. ”
Not to be outdone, Beard had words for the UFC’s President, Dana White.
“Dana White, by the way, the t-shirt guy is gonna f— your ass up.”
In closing, Beard made it clear that Affliction intends to challenge the UFC’s dominance of the MMA marketplace.
“They’re a bunch of bullies,” stated Beard. “They think they’re gangsters and they’re going to get their asses kicked. And they’re getting their asses kicked right now.”