When you have a home business, you want to be able to create a good amount of leads, because without leads you don't have a business.
But unfortunately a lot of people don't know how to generate leads effectively. Here are some tips on how you can generate your leads and see where your business goes.
1. Keep track of your advertising campaigns
If you are a part of a large home based business that has a corporate office, many of them have a way that allows you to do this. See if your home business has this, and take advantage of it if it's available.
If you aren't a part of a big home based business, or if this isn't something that your company offers, ask the leads how they came upon your information and what part of your advertisement drew them to your company.
Keep track of the results and this will help you know what is working and what isn't.
2. Choose a market to target
Sit down and figure out what part of the market you want to target, and concentrate on that. Otherwise you will find yourself targeting peoplel who may not ever be interested and wasting a lot of time and money.
3. Offer clients incentives
Everyone loves to get something for free, so the best thing that you might do is to offer your current clients incentives for bringing in new clients.
It doesn't have to be money, it can be a small token of appreciation. The point is that they know that you appreciate what they have done.
Even if you do offer them something like a percentage of the sale in free gifts, remember that you wouldn't have gotten that sale at all if they hadn't brought you that client. You come out ahead no matter what.