Free Classifieds
Home | Post Ad | My Account | Help | Affiliate Program | Local Classifieds | Just Viewed | Keyword Alerts
Username:
Password:
Affiliate Program
Post Ad
Enter your zip to find stuff near you
 
 Classifieds > Business Opportunities > Business InfoAffiliate Ad (info)
An affiliate ad has been posted by a person or company who markets/sells products for another person or company. The advertiser would usually receive a commission for a sale or lead generated.
- Flag
Click here to flag this ad for review or to report a problem

THE SELLING SECRETS OF MILLION DOLLAR SALES LETTER

Item ID#:2642518Location:
Unlisted
Seller ID#:345561 Views:
563
Price:$UnspecifiedExpires:expired

This classified ad has expired

Click here to view current advertisements similar to this one.


Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
All winning sales letters "talk" to the prospect by creating an image in the mind of the reader. They "set the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how wonderful life will be and, how "good" the prospect is going to feel after he's purchased your product. This is the "body" or "guts" of a sales letter.
Overall, a winning sales letter follows a time-tested and proven formula: (1) Get his attention, (2) Get him interested in what you can do for him, (3) Make him desire the benefits of your product so badly that his mouth begins to water, and (4) Demand action from him - tell him to send for whatever it is you're selling without delay - any procrastination on his part might cause him to lose out. This is called the "AIDA" formula, and it works.
Sales letters that pull in the most sales are almost always two pages. For the larger priced items, they'll run to at least four pages.
Regardless of the length of your sales letter, it should do one thing, and that's sell, and sell hard! If you intend to close the sale, you've got to do it with your sales letter. You should never be "wishy washy" with your sales letter and expect to close the sale with a color brochure or circular. You do the actual selling and the closing of the sale with your sales letter - any brochure or circular you send along with it will just reinforce what you say in the sales letter.
There's been a great deal of discussion in the past few years regarding just how long a sales letter should be. A lot of people are asking: Will people really take the time to read a long sales letter. The answer is a simple YES. Surveys and tests over the years emphatically prove that longer sales letters pull better than the shorter ones, so don't worry about the length of your sales letter - just make sure that it sells your product for you! The "inside secret" is to make your sales letter so interesting, and "visionary" with the benefits you're offering to the reader, that he can't resist reading it all the way through. You break up the "work" of reading by using short, punchy sentences, underlining important points you're trying to make, with the use of subheadlines, indentations and even the use of another color.
Above all else, you've got to include some sort of ordering method. For online sales, I recommend Paypal, whether you are selling on ebay or on your own website. If by mail order, the order coupon has to be as simple and as easy for the prospect to fill out and return to you as you can possibly make it. Keep the ordering process simple, and you'll find your prospects responding with glee.
For mail orders, should you or shouldn't you include a self addressed envelope? There are a lot of variables as well as pro's and con's to this question, but overall, when you send out a "winning" sales letter to a good quality mailing list, a return envelope will increase your response greatly. On the other hand, pre-stamping is not relevant according to mail order tests which have been performed.
Our recommendation is that you experiment - try it both ways - with different mailings, and decide for yourself from there.
Share
My Account
Post Ad
Local Classifieds
Help Topics
Copyright© 1999 - 2014 USFreeads. All rights reserved
Please read our Terms of service & Privacy Policy by TRUSTe
Privacy Policy by TRUSTe
Security Verified

Contact Us
Privacy Policy
Terms of Service
0

RkdvBAvHkAddBt
8/28/2014 4:39:06 AM UTC