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There are two fairly new, and very important conditions existing in the world today that have not only made the carpet cleaning industry a 'multi million dollar business', but also practically guarantees your success as an entrepreneur in this field.
First, almost all homes and offices built since 1960 have wall to wall carpeting.
Secondly, the replacement costs and the cyclical faltering of the national economy have caused people to want to make what they already own last longer, especially in the case of carpeting, which is a sizeable investment.
Most businesses employ janitors or janitorial services to vacuum their carpets after hours daily, and then "master" carpet cleaners to deep clean them every three months or so.
Homemakers also generally vacuum their carpets perhaps several times a week, and then hope to deep clean every spring and autumn, depending on the kind of household traffic, and on their budgets.
It's true that people everywhere try to save money by handling these jobs themselves.
However, empathy with the people, and an understanding of this trend, should be neither cause for alarm nor a deterrent to your success in this business.
Most people are just too busy to handle all their do-it-yourself projects.
They continually put off until later any chore that requires special equipment.
This is especially true with carpet cleaning, because deep down, they're fearful of botching the job.
Thus, they're more than willing to pay an expert or a specialist to do this kind of work for them.
It doesn't take any special education, skill, or experience to operate a professional-type, deep cleaning carpet cleaner.
Yet, from your first job onward, you should project the image of a thoroughly experienced expert in your field.
Be clean, and conduct yourself in a business-like manner at all times.
Dress neatly. In fact, one of the best ways to get off to a fast start is to purchase a working uniform from Alexandre.
When you hire people to help you with the work, outfit them similarly.
Go out of your way to be polite and friendly with your customers, but refrain from being too friendly.
Avoid getting involved in extended conversations - if you are to keep on schedule, you won't have time for a lot of talk.
Keep your equipment clean, properly maintained, and operating smoothly.
Have your supplies organised and within easy reach.
Don't allow yourself to be caught in a position where you have to make excuses because the equipment won't function properly, you can't find what you need, or you suddenly find yourself out of certain supplies.
When working just concentrate on doing the job and moving on to your next customer.
If the customer questions you about the cost to do the other rooms, give an estimate and set up a tentative appointment, which you should later confirm with a call-back after checking your schedule.
Don't try to sell your complete carpet cleaning services on this first call, but do be sure to leave a business card with the name of your company and your phone number.
Your service is the "deep down shampoo cleaning" of carpeting in your customers' homes or places of business.
Always strive to use the best equipment that's available.
Later on - possibly on a month or six weeks - you'll want to buy or lease your own equipment.
Your business will grow and flourish as a result of your doing a good and complete job every time.
It may take you a few minutes longer - especially when you are learning the equipment and establishing a procedure - but in the end this wilL pay off with satisfied customers; and a group of satisfied customers is the key to your becoming wealthy in this business.
You want your customers to call you again and again to clean their carpets.
Being pleased with your work, they'll spread the word about your service, free of charge!
And this, of course, will generate an almost unlimited amount of ongoing work for your new business.
And I'm going to show you how you can get started in this business, and make $600 or more per working day, with virtually no investment!
The important part of this business - or any business - is the owner-operator's "sense of marketing" and salesmanship.
Make no mistake about it, all businesses success through marketing strategies and salesmanship.
You won't be selling a product with this business; you'll be selling a service.
And the selling of services is often more difficult than product sales.
Your success in this business will be predicated upon the sales efforts put in.
Getting if off the ground will require a great deal of selling expertise on your part.
You'll have to sell yourself AND your services.
Therefore, it will be to your benefit to learn all you can about selling.
Then, you should continue to add to your knowledge through an ongoing program of learning.
Keeping up to date and being aware of successful selling ideas and methods will add to the total success of any business person.
Even before the acquisition of equipment, you need customers.
Your prospects are all the businesses and homes with carpets in your area.
Your problem is going to be in reaching these prospects, impressing upon them the benefits of your service, and getting them set up with an appointment for you to do the work.
I have fund that the least expensive and most productive method of reaching these people is by way of neighbourhood "hand-out" flyers or announcements delivered door to door.
These flyers are advertisements or announcements of a "Carpet Cleaning Special", printed on A4 sheets of paper that invite the recipients to call you for an appointment.
Study the carpet cleaning service ads in your local papers, the yellow pages, and any similar flyers you may have received or seen.
Make a pencil sketch of your own flyer, emphasising customer benefits and your capabilities of doing the job and take your ideas to your local copy and design shop.
Explain your project, and ask for them to design you an attractive flyer. When you have one which you are impressed with, have printed however many copies of it you want to start off with. While you are having them printed, make arrangements for the delivery of these flyers to households in your local area. Your local papers will usually offer a distribution service, usually costing between $14 - $20 per thousand delivered. One thing before you start handing out your fliers - be sure that you have someone available to answer your phone and set up appointments for you.
You can pay to have an answering service handle these calls for you, but if you have a member of your family at home, this would be best.
You should have a set pattern about the answering of calls, and an appointment book.
Usually, your flyer will advertise a special, such as:
'Your living room carpet deep-cleaned for just $40. Get all the ground-in dirt and unpleasant odours out. A professional job by experienced master carpet cleaners, and we can do it all for you tomorrow. Give us a call, set up a carpet cleaning appointment with us now; and we'll have your home sparkling clean, ready for company, in no time at all!'
This special offer should take you no more than half an hour in the customer's home, meaning that you can book appointments at the rate of one every ninety minutes or less, depending on the travelling distance between appointments.
By setting your first appointment for 8.30am, and working through the whole day, allowing 30 minutes between appointments, you'll be able to handle seven appointments per day.
At $40 per call, you will gross $280 per day.
You'll also find that as you gain experience, you can cut down considerably the time it takes you to do each job, as well as your travel time between jobs, enabling you to book more appointments.
Just as soon as you have job appointments lined up, hurry over to your local carpet cleaner distributor, your local dry cleaners, or even some supermarkets, and rent a steam clean carpet cleaner.
Most of the time, you won't have to pay until you return it, but even if you do have to pay at tha time you take it, the cost is usually $24 or less for twenty four (ours.
Read the directions and make sure you know how to operate it.
Then load it into your car, van or pick-up, and set out for your first appointment.
You should bear in mind that carpet cleaning is a type of service business that takes you into the homes of your customers.
Therefore, how you look, dress, and handle yourself - particularly in the presence of your customers - will have a direct bearing on the success of your business.
The average price tg the customer to have a 12 by 18 foot wall to wall carpet shampoo cleaned is about $100.
Your materials to do that size job will cost about $6.00.
The typical job involves more than just one room, and the average period of time spent on the typical job is about two hours, with an average billing to the customer of $150.
Materials for each $150 job cost you about $10.00, all of which means that with just five appointments per day, five days per week, your gross income before expenses will be approaching $4,000 per week.
Most people who set up carpet cleaning businesses manage to gross $100,000 or more the first year.
I've described to you how to get started with virtually no real investment.
However, I do advise you to either purchase or lease your own carpet cleaning equipment just as soon as you can possibly afford it.
Several equipment manufacturers have financing plans available.
It would be well to check out several of these plans before purchasing your equipment.
Even better than the financing programs offered, some of the manufacturers have business start up programs to help you along the way.
They will provide you with a complete carpet cleaning business plan, numerous advertising materials, a regular newsletter featuring business ideas from all the buyers of their equipment and low cost supplies.
Before actually starting work in your carpet cleaning business, you should talk to a few business insurance agents to get complete business insurance against damage to any of your customers' carpets or accidents in their homes.
Being able to state 'all work fully insured' will greatly add to your business image.
Definitely plan to run an ad in your local telephone directory.
You'll be really surprised at the number of calls you get from these ads.
At least in the beginning, you should run a regular ad in your newspaper.
The ideas of free publicity and promotion are limitless, so use your imagination and push to get your name in the paper and on radio and TV as often as possible.
There's always going to be competition.
Some of it will be good for you, and some of it will be bad for you.
Accept is as part of life. Just keep in mind that you're in business because you feel you can do a better job; you can do it more efficiently; and you can do it with greater satisfaction to your customers than anyone else.
Be aware of the competition, but don't worry about it. Just stick to your own business plan, and you'll be ok.
Depending on the population of your area, you should be planning for additional carpet cleaning machines and the hiring of people to do the work for you within three to six months - that is, unless your original motive for a business of your own was to see how fast you could work yourself to death.
Assuming that all goes well with you, within a couple of years you should have hired help running the business, while you enjoy the fruits of all the hard work you put in at the outset.
Incidentally, I personally don't see the need for you to even consider buying a franchised operation.
There's just too much real help available for the independent to go to the considerable expense and obligation of a franchise.
Starting from scratch, and as an "independent", this is most assuredly a low investment, low overhead type business - the kind we recommend for anyone and everyone who's determined to make it on his own.
A carpet cleaning business of your own is one of the easiest of all small businesses to start.
You'll find the initial start up costs well within your reach, and the margin of profit most astounding!
It's an easy business to operate, and yet one that can be called necessary to today's standard of living.
It carries a very high rating on all business evaluation stability charts, and it's a business that will grow rapidly to bring you the monetary rewards you desire.
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5/23/2015 1:56:23 AM UTC