Anyone wanting or needing to build a fast source of income should definitely consider establishing a mailing list rental business. All it takes to get started is your time, and once you're organised, you can easily parlay this business into a $100,000 a year income.
The first thing of course, is the compiling of names for your mailing list. This is done simply by noting or listing on 3" x 5" index cards the names and addresses on all your incoming mail. Arrange these cards in alphabetical order, and you're almost ready for business. Or, of course, if you have a computer with a label program, your job is simple to the extreme - just enter them in!
To build your list of names, simply run an advertisement in as many of the mail order publications as you can afford, offering a free list of 100 mail order buyers for a self addressed and stamped envelope. And again, as you get these responses to your ad, list their names and addresses in your card file system, and file them in alphabetical order, or enter them onto your computer program.
Another way to build your list of names fast is to run a short classified type advertisement offering a free report on some sort of money making idea, in exchange for a self addresses and stamped envelope. As you do with all your other incoming mail, list the names and addresses.
When you've got a thousand names in your card file or on your computer program, the next thing is either to purchase a box of self adhesive labels and type these names and addresses onto the sheets of labels (or if you have a computer, simply print them direct onto labels). If you are typing them by hand, the best way is to purchase the A4 sheets of labels, you can get usually 20 -30 names and addresses on a sheet in label format, and then take that sheet of labels to your nearest photo copy shop, copy them onto plain paper masters and you're ready for business.
Meanwhile, be sure to file your plain paper masters and hold them/guard them with your life. You can send out the labels you typed on to your first customer.
Look through all the publications offering advertising space for mail order operators - clip out and study those advertisements offering mailing lists - and from these, make up your own ad.
You should be offering your lists for one-time use at $10 for 100 names, $40 for 500 names, and $80 for 1,000 names.
Check with your paper supply sources for the best wholesale prices on reams of plain paper, gummed labels, and the peel and stick labels (and computer labels if relevant). At the same time, explain what you're about to do with the owner or operator of your local copy shop, and arrange a deal whereby you can copy your names at reduced prices, so long as you provide your own paper.
Then, when your orders start coming in - you simply take your "master mailing list sheets" to the copy onto CD or paper, for sending to your customers. Basically, we suggest that you do all your copying once a week, package all your orders for that week, and drop them off at the post office with just one trip.
Much of the time, you can get free advertising and at the same time pull in a lot of new names of people who are interested in mail order, by writing and submitting articles to the various mail order publications. If you arrange such a deal with a publisher, run your mailing list ad, and put at the bottom of your article, something like, For more information, or if you have a particular question, write to me at ...
It would also be a good idea to check out your own capabilities of producing and mailing out a mail order ad sheet - just a one page flyer with 3 columns of ads on one side, and a full page advertisement of some program or product you're promoting on the other side. Then, with such an ad sheet, you contact all the mail order publishers, and offer to run their ad in your publication if they'll run yours in their publication.
Whenever you're adding a new name and address to your system, always mark whether or not you've received any kind of order from that person. You should also number your mailing lists - mark 01 on the cards of the first 1,000 names you type up, 02 on the next thousand, and so on, until you retire or sell your business.
Finally, when you've accumulated 5,000 or more names on your lists, you can begin contacting some of the national list brokers and setting up arrangements for them to broker or rent your list for you. Usually, they get 20% of the rental fee each time they rent your list - a small price to pay when you consider these people can rent your list out 50 to 100 times a year. They do all the advertising and selling for you, with your only responsibility being to work out arrangements to get the lists to the rental customers.