|Attention: All Email List Builders & Website Marketers...|
"Is Your Current List Building 'Solution' Slowly Killing Your Online Profits?..."
Shocking Test Results Reveal How Autoresponders And The Most Popular List Building Strategy Is Actually Wiping Out Up To 50% Of Your Potential Profits...
From: Simon Hodgkinson
Date: > var mydate=new Date() var year=mydate.getYear() if (year < 1000) year+=1900 var day=mydate.getDay() var month=mydate.getMonth() var daym=mydate.getDate() if (daym<10) daym="0"+daym var dayarray=new Array("Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday") var montharray=new Array("January","February","March","April","May","June","July","August","September","October","November","December") document.write(""+montharray[month]+" "+year+"") December 2010
If you're currently building a list of subscribers as an affiliate/online marketer, (or if you're planning to start within the next 6 months), then you'd be crazier than an angry sack of hornets to leave this page before you've read every single word.
Why? Because after exhaustive testing it's become painfully clear that probably the most popular method of building a list (offering free content, free reports, training or ecourses) to new subscribers IS LOSING YOU MONEY
Now don't go jumping to any conclusions just yet... Giving away 'freebies' and information is by far the best way to build your list(s), the problem is the way almost everyone does it...
At Hodgkinson Publishing we've been building subscriber lists in hundreds of niche markets for almost eight years and without doubt the most effective 'incentive' we've found (that converts casual website visitors into a newsletter subscribers) are ecourses.
Basically: Offering relevant information in 'dripped' format is the best carrot to dangle!
Ecourses out perform basic free reports/ebooks as 'subscriber bait' sometimes up to 300% (depending on your market) and the reason why is because they have a higher perceived value in the minds of your potential new readers.
Ecourses are a powerful assets in your marketing toolbox - and certainly something you should be looking to use in your business.
But at the beginning of this year we noticed our results we're dipping dramatically so we began testing and tracking every element of our list building models and methods...
What We Discovered Was Absolutely Shocking! First of all if you've ever put an ecourse together yourself you'll know there are certain drawbacks when you deliver your content through an autoresponder. (which up to now has been the only real option)
These drawbacks include:
Setting up all the parts of an ecourse on an autoresponder can be time consuming
Emails often get lost these days, meaning subscribers miss part of the course
Subscribers can lose interest in the course - and when they cancel, they also remove themselves from your mailing list
Autoresponders are not designed for selling ecourses, so lack more flexible options such as allowing customers to sample some of the course before buying
Let me just expand on some of those points for a second...
The "Lost Email" Problem
One of the big drawbacks of delivering an ecourse through an autoresponder is that a significant proportion of emails are now lost, particularly when sent from a bulk email source like an autoresponder.
Sometimes the emails end up in the subscriber's "Spam" folder - and sometimes they just don't arrive at all.
This can be a big problem if subscribers are following the course, lesson by lesson.
It means unhappy subscribers - and possibly lots of customer support for you, when subscribers contact you about missing emails.
The "Lost Interest" Unsubscribe Problem
And this one is where you are potentially losing HUGE amounts of income so if it's your model right now you must rethink what you are doing...
The fact is that with any ecourse, no matter how well put together, a percentage of readers will lose interest part way through.
(Our own tests have shown that for a typical long ecourse, more than half the people who subscribe to the ecourse will cancel it before they get to the end).
And the BIG problem is that if they have subscribed to your mailing list to get the ecourse, then when they unsubscribe from the ecourse, they also unsubscribe from your list.
That KILLS profits on any mailing list like nothing else you can imagine!
But finding a simple solution to just those two issues was impossible, we searched high and low for a better alternative but none existed so we set out to create one!
This was our checklist of 'Must Have' requirements:
It had to be much quicker and easier to set up than a traditional autoresponder based ecourse delivery system (no more hassles with set up)
It had to completely solve the "lost email" problem and eliminate 100% of subscriber support and frustration issues.
It had to remedy the "lost interest" unsubscribe problem so that we kept subscribers on our lists (even if they didn't complete the course).
We then went a few steps further:
The software had to include the ability to display powerful advertising graphics/banners etc. to maximize revenues and cross-sell other products.
We wanted the ability to sell our ecourses - or even give away part of the course, then charge people for the rest...
And last on our wish list:
We wanted a solution that enabled affiliates to brand our ecourses with their affiliate ID and give them away directly (multiplying our readership and sales)