Double opt-in emails are the safest emails to use when marketing your online business. These are generated through capture pages that enable potential customers to receive updates about very specific products of their liking.
What is great about email marketing is the fact that you get to talk about your products to your customers face-to-face. They get updates directly from you by reading your newsletter or email, and not simply by stumbling upon random sites by accident.
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Use double opt-in emails to increase sales