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When writing a sales letter, a blog post, a tutorial,
or anything intended for public consumption, it's important
to be absolutely certain you are understood. Explain any
terminology with which a novice may be unfamiliar. You can
and will lose followers and buyers if you are misunderstood.
Let me give you a real life example :
When I was a teen, my younger brother bought a box of
brownie mix. He was excited at the prospect of treating
the family to brownies of his own making.This was his first
attempt at baking and he was determined to get it right.
He read the instructions on the box and followed the recipe
carefully to the letter. He diligently measured out the
ingredients and added them to the mixing bowl.
The next step in the recipe as it was written was :
MIX BY HAND
Yes, that's exactly what he did !
As you can imagine,after seeing this and the ensuing mess,
nobody in the family wanted a brownie after they were baked.
My brother even lost his appetite for them, eating half of
one and throwing the rest of them away. To his credit, he did
try again a month later, but with a different brand of brownie
So, this particular brand lost a customer for life, because
they were misunderstood.
Don't let this happen to you. Write and rewrite until you are
certain that it's not possible to be misunderstood.
All the best,