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I have an established Linked In profile and often use it to promote books and other client products successfully.
I built my contact list one by one over the past several years.It is now past 29k and still growing.
There is NO guarantee of any sales, clicks, traffic etc. but like any marketing, one must test and measure to be successful.
I like to write the copy as though coming from myself - one sentence, perhaps two at most. You're welcome to send an overview but remember - we want to entice the reader to click so we want to keep the copy short.