You Need NEW Business Customers in 2014
But Don't Expect Google to Deliver Them
Find Some Offline Selling Alternatives
Like most business-to-business solutions providers, no doubt you are looking to do much MORE business in 2014 than you did in 2013. We know by now that, if we leave it up to Google, 2014 is likely to be WORSE for our bottom lines!
The graph on the left shows the relative position of a client's site in Google for a very important b2b keyword over a six-month period in 2013. Of course, even if this site was cemented at Position #1 for this keyword, it wouldn't be enough because business owners just do not find their suppliers in the same way that regular consumers do.
If your establishment provides b2b services to local businesses or niche industry companies, there is an extremely low probability that a viable prospect will stumble onto your site, your blog, your Facebook fan page, your Twitter feed, or whatever other online mechanism you have in place. It's up to you to get them to your pages.
Local Business Leads in Excel Sheet
You need to reach out to the local businesses in any geographic or demographic area you serve, and let them know that you are there in such-and-such location and you are available to provide your high-quality, this-that-and-the-other service (or product) to them every day of the week. How do you do this? You need local mailing lists. Not email addresses to spam some unsuspecting business owner who already has far too much junk in his/her inbox. That's not going to work.
Despite all of the web sites, apps, and social media mechanisms in place in 2013/14, real business owners are still responsive to well-written business letters and postcards that describe what you do, and how it helps them to service their existing clientele more efficiently and/or to get more customers and make more money. Sites and apps might work for consumer-based businesses whose customers are looking for pizza, shoes or coupon deals, but this is not how business owners typically establish relationships with new vendors.
Be proactive and mail to every local business in your area who would be in need of your services. Don't wait for them to find you on Facebook!
If you're thinking that direct mail marketing died in the 1990s with the surge in email and online marketing, take a look at the following article by Laurie Beasley. Conversion is also greatly enhanced by having a business phone number for follow-ups to your mailings.
For a custom local business mailing list, visit our site Postage Meters for Business.com, where we are launching our 250 leads for $99 program. These leads include business name, mailing address, and zip code in an easy to mail-merge Excel CSV file format. Almost all records include business phone numbers; some have business owners' first and last names.
This is not a link to some affiliate product or offer, and the list compilation is not outsourced to another organization. These lists are compiled weekly, by our trained staff in our offices in Greentree Pennsylvania.
▶ ▶ This price ($99 USD) is effective through 12/31/2013.