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November 21, 2004 will go down in history as the day that Hoodia Gordonii was discovered in America. It was on that date that CBS 60 Minutes aired a program about Hoodia Gordonii and for the first time many people were introduced to this traditional botanical. Hoodia is currently the most publicized and talked about natural weight loss supplement in America . It has been featured on CBS 60 Minutes, ABC, NBC Today, BBC, CNN, in Oprah's “O” Magazine and in other major media.
Authentic Hoodia Gordonii is only available for export from South Africa. In the wild it is considered an endangered species and is strictly controlled. With the opportunity presently surrounding hoodia, the product is in very high demand which has created a surplus of counterfeit, fake and diluted hoodia products.