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What is social media marketing ?learn the truth

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What is social media marketing - Social media marketing is a completely new, but vital part of
online marketing that has taken off in the last few years. A brief
definition of it is the process of increasing traffic to your site or
gaining attention online though social media sites. What are social media sites?These
types of sites are ones that rely on human interaction to work, such as
Facebook, Twitter and YouTube. They all require social actions that
differ in the way they work such as Twitter gives you 140 characters max
to say something or through a video or picture, whereas Facebook also
you unlimited characters and the chance to add many photos at a time,
join events or share updates.What is social media important?Social
media marketing is very important to enhance and support search engine
optimisation (SEO) efforts as once a page of a site or a link is found
by social media users, it can then go 'viral' pointing many links back
to the website which in turn is seen as a sign of popularity to the
search genies and giving a boost in rankings to the said site.Taking
a look at the big three, as mentioned above Facebook, Twitter and
YouTube we can have a look how each of these social media sites helps
your marketing efforts.Using Facebook is probably the easiest and
most common social media site that people have heard of. Although
Twitter has millions of users, many people only use Twitter to follow
celebrities or directly for their business. The average Joe won't always
be found on Twitter, whereas with Facebook as it's all about you, then a
lot of people use it.Both small and large businesses rely on
Facebook to help promote offers they have at the time, as well as using
it to post photos and videos. It's also a great was to get people to
interact as users can share updates from businesses, meaning that social
media marketing is made all that much easier.Having a page of
Facebook is the way to go for businesses and encouraging people to like
it through incentives such as competitions and prizes means that people
are willing to tell others about your page, and then subsequently about
your business.Twitter as mentioned above is not as all consuming
as Facebook because of the type of people using it, but if you are using
Twitter to interact and make relationships and network then it is even
more effective than Twitter. This is because people don't have to trawl
through a page to see what you are about. What you say and do is limited
to the 140 characters so you have to be clear and concise in your
actions and words, therefore making it easier to impress people (or
annoy them!)Twitter takes some hard work where social media
marketing is concerned as you have to build up a flowing before you can
even start to influence flowers and getting that following is the start
of the battle. People won't want to follow you if you constantly tweet
promotional tweets or are always retweeting others messages. You have to
make sure you are worthy of following and that what you say will engage
people.Once you have achieved this, then you rinse and repeat
and keep writing what you have been writing that attracted your
followers on the first place. Your message and business can then be
spread across Twitter giving you invaluable links.YouTube is also
so commonly known that, like Twitter, you have to be very focused to
successful use it in your social media marketing campaign. YouTube works
more for educational websites and those selling things that could
benefit from demonstrations. Using the right tags and descriptions also
adds to the campaign so people can find your videos using the tags.The
videos have to be well made, and if you take the time to compile theses
videos and people like what they see, it can take a matter of hours for
your videos to go viral, again giving you national and even
international exposure!

Make sure you have a comprehensive social media marketing
plan before you start and take into consideration how each of the big
three sites mentioned above can enhance your business, and you won't go
far wrong!

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7/10/2014 10:03:52 AM UTC