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If you are looking for a way to thank existing customers, potential prospects and reactivate customers or clients you haven't seen in a while, don't send out magnets, pens or calendars. They are oversaturated.
I have a 24 page education booklet incorporating yoga, meditation and breathing tips with very positive feedback. You can put your stamp, logo or compliments of on the cover and know that people will keep it and share with others, unlike so many holiday gifts received.