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Blue Book published its first edition, dramatically changing the way vehicles are bought and sold. That same concept now allows the golf club
market to be standardized as well. With the introduction of the ClubTrader ValueCheck system, the National Standard for Club Values, golf club
values may be easily and quickly referenced in the same way vehicles are referenced. ClubTraders ValueCheck allows for a new platform for
buying, selling, and trading used golf clubs online. ClubTrader's listed prices will be up to the minute with the listed re-sale value from
ClubTrader.comís ValueCheck. Low operating costs equate to more money in the hands of both the seller and the buyer. On average,
ClubTrader.com sellers will receive 40-50% more when selling, and buyers will save 30-40% when buying. All member-to-member trading
transactions are executed absolutely free of charge (except for a modest shipping fee to cover the box and the actual shipping process). Simply put,
ClubTrader eliminates the third-party "middleman" and leverages low overhead and elimination of warehouse surcharges to pass the savings on to
buyers and sellers -- a win-win for golfers everywhere. ClubTrader customers benefit from the company's patent-pending easy-ship process. At the
completion of each transaction, ClubTrader sends a prepaid, pre-labeled box directly to the seller. The seller then uses that box to ship the clubs
directly to the buyer. Once the item is received by the buyer, the seller immediately has access to his/hers funds, which can be cashed out or used
as credit to purchase items from other ClubTrader members. Clubtrader.com will become the standard marketplace to buy-sell-trade used golf clubs
and will become a household name for golfers everywhere.
Month Year Milestone
Aug 2012 ClubTrader LLC formed
Jan 2013 [please contact me for website address] launches and live transactions begin!
Jan 2013 Through aggressive SEO and online marketing campaign that includes social media, banner ads, press releases, ad words, etc.,
ClubTrader achieves page 1 listing on Google and 150,000 unique visitors per month.
Feb 2013 ClubTrader enters trade show circuit, beginning with the international Golf Industry Show in San Diego, California.
Mar 2013 Launch of national marketing campaign that will include TV spots (Golf Channel, etc.) and in-bound marketing programming
Dec 2013 After beginning 2013 with approximately 1,500 transactions in January, monthly transactions exceed 17,750 by December 2013.
Dec 2014 ClubTrader reaches a more mature monthly transaction level, averaging 26,000 per month by December 2014.
Dec 2017 Target date for merger or acquisition of ClubTrader LLC
ClubTrader's business model is to establish a niche in the $70B golf industry. A strong need for a new strategy presents an exciting business
opportunity that is fueled by declining sales of new golf clubs accompanied by increased sales of used golf clubs. ClubTrader will establish brand
recognition through marketing and advertising. The company's patent-pending easy-ship technology will enable top-notch customer service. Low
overhead will allow customers to save 40-50%. All member-to-member trading transactions are executed absolutely free of charge (except for a
modest shipping fee to cover the box and the actual shipping process). A dynamic marketing program will exploit social media to establish brand
awareness as the trusted marketplace for used golf clubs. An 8% commission on each sales transaction produces ClubTrader's revenue, and net
profit after expenses is estimated at 48-52%. At ClubTrader, we believe that every golfer should have the option of trading in their used golf clubs
without taking the hefty 50%-70% deduction with other trade-in companies and without all hassle of finding the right shipping box to calculate proper
postage. It's never been so easy to buy, sell, and trade golf clubs!
Patent application #61,672,728: A method for allowing private sellers to sell their golf clubs directly to buyers. Sellers and buyers research market prices and conduct transactions via the ClubTrader website. Once the buyer pays for the goods, seller receives a prepaid box, which is buyer-addressed and appropriately sized. Seller will only have to package clubs and drop them off at the nearest shipping / parcel locations. Seller incurs no up-front fees and pays a commission only if their item sells.
MARKET DEVELOPMENT STRATEGY
Marketing Plan: ClubTrader's competitive edge is that products are shipped directly from seller to buyer, eliminating third parties, insurance, and
warehousing expensess. The Company's fresh and revolutionary patent-pending easy-ship system will have strong natural appeal to golf
enthusiasts everywhere. ClubTrader is an online company and will market primarily via online tools and tactics, including executing all member-to member trading transactions absolutely free of charge (except for a modest shipping fee to cover the box and the actual shipping process).
Branding the ClubTrader name via social media, radio, TV, print, and extensive trade show presence will be accomplished by: Prominent
appearances at major golf shows, beginning February 6-7, 2013, at the Golf Industry Show (San Diego Convention Center): Scorecard advertising
at courses nationwide: 30-second spots on Golf Channel: Search engine optimization of our site: Print ad campaign in 12 leading golf magazines:
Sales videos featuring PGA professionals demonstrating how easy it is to research, trade, buy, and sell on ClubTrader: A complete logo and
branding suite will be exploited on the ClubTrader shipping boxes, website, give-aways and merchandise at trade shows: Search engine
submissions on a regular schedule: Contextual we advertising: PR/news releases: Blogs, article writing and publishing: Email campaigns (double
opt-in only): Social marketing and dedicated pages: Social directory links and news links: Twitter and communication campaigns Although
ClubTrader's marketing team will execute portions of the marketing plan in-house, the Company will partner with various advertising specialists for
commercials, SEO, etc. to enable ClubTrader to achieve almost immediate market penetration and quickly become recognized as the "go-to" for
used golf clubs. The marketing strategy will enable ClubTrader to achieve minimum 150,000 unique visitors per month starting January 2013.
Sales Plan: It is important to note that all transactions are completed online by buyers and sellers themselves, requiring no direct or indirect sales
or sales personnel: the system is completely automated. With a sophisticated media blitz and direct market promotions, ClubTrader will gain a
minimum of 1,000 paid transactions per month for the first one to three months of operations, along with 1,000 free trade transactions. By the end of
2013, by expanding branding and cementing market share, the Company will average 20,000 total transactions per month. These are low-end
estimates for achieving the numbers, with an average profit of $12/sales transaction. ClubTrader will earn $240,000/month. By the end of 2014,
ClubTrader will be fully integrated into the golf club market. Year 2 will see the Company with a comprehensive marketing plan in operation,
enabling a doubling of first year sales and achieving an average of 40,000 total transactions per month ($480,000/month). Despite these impressive
growth figures, these estimates are fairly conservative. With this growth, ClubTrader will have a strong market advantage, allowing the company to
extend its operations to include working with manufacturers and wholesalers to liquidate their inventory, with golf courses to sell their branded
products, with golfing apparel companies, etc.
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