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that can help in their fight for survival and profit. Little retail
units may continue to fail as shops such as Wal-Mart and Target continue
to battle it out for market domination by offering ridiculously low
prices on everything from clothing to electronics to food. When small
businesses fall prey to this insurmountable competition, people lose
their livelihoods and communities lose precious resources. So how is a
small business to stay afloat in these difficult times?
Offer Something Unique
If you are a bricks and mortar business, you've got a battle on your
hands, particularly if you offer anything that the giant chains offer.
You've got to become unique, a pro in what you do, and offer the best
customer service possible, then market that fact.
Those are three of the things these gigantic box stores don't offer: uniqueness, expertise and customer service.
Personally I mostly try and shop at small local businesses, because
they're the spine of a community and they're often more well informed
and useful than large stores, where you are lucky if you can get any
help at all! Get a Website
Google is doing everything to prompt small local businesses to get a
website. If you've a highly specialised business your website can right
away become number one when someone searches for Your City and your
specialist service. Just this straightforward low cost marketing
solution can bring in loads of new shoppers and is one of top marketing ideas for small business.
For a small fee you can be listed in local directories, your local
Chamber of Commerce and on Angie's list, which will sum up to more
visibility and less cost than any pricey magazine or weekly newspaper
ad, and don't forget the ever-growing mobile web access. Most of the
small business owners have the misunderstanding that it's very tricky
and high-priced to start and maintain a website. But that isn't true.
Cheap construction and maintenance of web site has itself become a small
It's a necessity for small business owners to have sites with the
description of the product they're offering, their specialization, their
location address, contact numbers, hours of operation and an e-mail address.
Besides this, a successful use of affiliate advertising on certain
sites and income-generating Google Adwords can turn out to be a bonus
for the success of your small business.
Build a Subscribers List
A small business site
controller can build a mailing list by providing an opt-in box on the
website and offering a free service, product or updates in exchange for
the name and email address of potential clients. In this way a
subscribers list can be built that you can market to repeatedly by
email, offering products, services, specials and discounts. This creates
the potential for longer term profits from the customers, who if
treated well can become very loyal and offer you repeat business.
It is kind of hard for online businesses to market their products
effectively. There's tough competition out there and so they must use
assorted web marketing ideas for small business and SEO techniques, especially to build a sizeable and responsive customers list.
The approval of a website by the major search engines depends on a
number of things: the website's age, the number of backlinks the site
has, the worth and relevancy of its content and the consistency in
updating the internet site.
A business website must provide wonderful client service, helpful
info and market itself as a unique brand like every other small high
street business. All of these marketing ideas for small business are nothing except attraction selling or inspirational marketing. If done correctly marketing online can prove a very beneficial and profitable addition to any small business.
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