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The Back To Basics Toys Story
Back To Basics Toys
was founded in 1988 by discerning parents who wanted their
children to enjoy the same quality of play that they
remembered and cherished. Favorite products and playthings
triggered many happy memories for both parents, but at first
they figured classic toy collecting would simply be a passion
and hobby. Like many young parents they felt they had their
plate full juggling "real jobs" and children, but their family
and friends convinced them to start a catalog company from the
basement of their house.
They didn't know much about
the catalog world, but they were quick studies and soon
discovered that many other people shared their vision and
desire for nonviolent toys with enduring play value. The
catalog business was attractive to the founders because it
catered to busy parents and could be supported by exceptional
service that extended beyond nine to five. A business was
hatched on the belief that the quality and value of a child's
play experience is directly related to the quality and values
embodied in the toys and playthings a child is given. And that
a child's mind can be stimulated, creativity fostered,
imagination expanded, hand-eye dexterity improved, and
important life skills learned with toys that provide pure,
plain, and simple fun.
Over the years Back To Basics
Toys has continued to help bring back classic, quality toys
that had disappeared from the shelves of American toy stores.
Our goal is to continue to offer alternatives to the
increasing number of toys that are inherently violent, poorly
made, or based upon pop culture television shows. We remain
committed to being a unique source for classic toys,
open-ended toys, and products with quality craftsmanship and
value.
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