SpeedPPC is a unique product because it allows lots of flexibility and creativity. I’ve put together a swipe sheet on some of the ways SpeedPPC can be used and some of its unique features. Check it out and feel free to add them into any promotions you’re doing.
Obviously a huge benefit of SpeedPPC is the speed factor. You don’t need to mess around with the online interface any more. Just plug-in your parameters and build them. Lots of people are thinking that it’s only able to combine on geography. This is nonsense. You can combine on almost anything.
Think about Product Names, Model Names, Model Numbers, Part Names, Book Titles, Movie Titles, Movie Stars, Music Artists, Album Names, Song Names, Brand Names, Restaurant Names, Comic Titles, Action Heroes, People’s Names, Domain Names, Video Game Titles, Musical Instruments, Magazine Names, Software Titles, Occupations, Animal Types, Animal Breeds etc.
Then expand on these with words like reviews, review, free shipping, coupons, rating etc.
Now you don’t even need to expand on anything. Just group by seed and create a new ad group for each keyword with a perfectly matching ad. This is amazingly powerful because you are now writing ads that match on the keyword level, rather than the ad group level which will dramatically increase your CTR.
THE ABILITY TO RUN FULL SCALE TESTING!
Before I developed the SpeedPPC system I used to have to test with just a few ad groups to make sure that the niche was profitable before I spent loads of time on it. The trouble with that is that you might dismiss niches as unprofitable because you had pulled out the wrong sub-set of the niche.
Now with SpeedPPC you can just roll the whole thing out without it really taking any more time. Time is no longer such a big issue.
SpeedPPC helps you create amazing relevancy. Your Keyword to Text Ad to Landing Page is so tightly matched that you should experience some real improvements in your CTR’s and conversions.
You can even have just one keyword per ad group, which means your ad is going to be matched on the keyword level, rather than at the ad group level. Powerful!
This also helps to ensure that you get a good quality score.
SpeedPPC is designed to be highly flexible and allows you to get very creative. If you take a look at one of the training videos, I show you how to take an affiliate merchant’s datafeed and pull out the product names and the deeplink URL. So you can take 1000 products and create 1000 ad groups around that product, with perfectly matching ads, directly linking into the product page (via an affiliate link). All in less than 10 minutes.
FLEXIBLE AND POWERFUL LANDING PAGE OPTIONS!
SpeedPPC is made so you can use almost any landing page option you want. Take a look at a few examples.
Direct link to the home page.
Link through 3rd party systems.
Direct link through affiliate links to the home page.
Deep link through affiliate links pulled out of datafeeds.
Direct link into individual website search engines to pull up the most relevant content.
Link into dynamically altered pages to suit original search keywords.
Link into the SpeedPPC Datafeed software which will pull relevant content out of the affiliates datafeed to dynamically build pages.
Now we’re getting started. There are lots of other ways you can use this. Just use your creative mind!
TRACKING ON THREE LEVELS!
Using the SpeedPPC System you can track on many levels including on the keyword, ad group and the ad source.
RUNS ON YOUR OWN COMPUTER - WE DON’T SEE ANYTHING!
We don’t see anyone’s data. The customer runs everything on their own computer and server.
AN AFFILIATE MARKETING UTOPIA
For all you affiliate marketers, the affiliate datafeed tool (which hasn’t had much press) is amazing.
What it allows you to do in practice is to take an affiliate program datafeed, create a campaign around every product, which then links into a pre-selling landing page on your own site that’s matched exactly to the product keywords. This then deep links into the merchant’s site via your affiliate link.
So if there are 1000 products, you could create 1000 ad groups (1 per product), thousands of perfectly matched ads that refer to the product exactly.
These will then link into 1000 landing pages with the right images and content pulled from the original datafeed, which then deep links into the affiliate merchant site.
Now this would normally take weeks or months to do manually. With the SpeedPPC System you could pull this off in half a day or less.