These are 8 techniques you can use to increase your Alexa rank. If you use these to your best existent your pretty much guaranteed to improve your Alexa rank sooner or later.
Alexa gives you information on how much traffic your website is getting. You can use this analysis if your business is on the internet. They do this by analysing the sites that people who have installed the Alexa toolbar visit. They mainly only give figures at domain level only. All the traffic to any other pages within the domain name is allocated to the domain name.