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The game industry is now over a $50 billion dollar business. In the case of nationwide companies, producing games that have bugs in them -- games that the customers will return, means losing millions of dollars, and likely jobs.
programmers are not necessarily gamers, they won't find all the bugs that a gamer will. If a company pays you $40/hr to play games and find glitches for them that would otherwise ruin the game experience for the user, and possibly hurt their sales, from their perspective it's really a good deal.
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