The E Myth Revisited - Michael Gerber Audio Book

If you are in business or thinking of starting a business this is one title that you do not want to miss.

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Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business— from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed— and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

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The EMyth Revisited