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廣:::告:::創:::意:::呈:::現:::的:::方:::式:::有:::

Item ID#:770294Location:
Hong Kong
Seller ID#:276561  Premium advertiser Views:
1516
Price:$UnspecifiedExpires:31 days
反訴求式廣告
將相反的結果或相反的事物做為廣告的重點,這類廣告在思考時,最好從消費者最在意及最耽心的問題切入,以引起共鳴,再導引出沒有害處,不會引起這種問題的產品特色,讓消費者留下深刻印象。

宣告式廣告
直接敍說產品的特點或活動的辦法,讓消費者瞭解及認知,在一般商品廣告及促銷廣告中最常運用這種方式,它無特殊的表現技巧,只要將產品或服務,流暢地介紹,再加以選擇消費最關心或覺得有必要讓消負者認知的重點,深入陳述即可。

示範式廣告
透過廣告內容的示範解說,讓產品或服務的特性表露無遺。這種廣告必須抓住產品操作或功能的重點,以簡單易懂的步驟表達在廣告表現上,它因為具有教學及證言的優點,常能贏得消費者的好感,讓廣告主立即感受到廣告商品的利益。

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11/28/2014 6:42:45 PM UTC