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Authors: Dension Hatch, Denison Hatch
Publisher: Bonus Books
Category: Book
List Price: $89.00
Buy New: $51.39
You Save: $37.61 (42%)
New (18) Used (4) from $51.39
Avg. Customer Rating: 10 reviews
Sales Rank: 40546
Media: Hardcover
Edition: Updated
Number Of Items: 1
Pages: 500
Shipping Weight (lbs): 4.3
Dimensions (in): 11.3 x 8.8 x 1.6
ISBN: 1566251621
Dewey Decimal Number: 659.133
EAN: 9781566251624
ASIN: 1566251621
Publication Date: April 16, 2001
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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Book Description
An exclusive insider's look at the art and science of direct mail creative technique--copy approaches, design, formats, offers--unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition of Million Dollar Mailings, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.
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