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Date: 2007-02-07, 2:08AM PST
Authors: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
Category: Book
List Price: $160.00
Buy Used: $44.99
You Save: $115.01 (72%)
New (56) Used (167) from $44.99
Avg. Customer Rating: 4 reviews
Sales Rank: 973
Media: Hardcover
Edition: 11
Number Of Items: 1
Pages: 768
Shipping Weight (lbs): 4
Dimensions (in): 11.1 x 8.6 x 1.3
ISBN: 0131469185
Dewey Decimal Number: 658.8
EAN: 9780131469181
ASIN: 0131469185
Publication Date: February 1, 2005
Availability: Usually ships in 1-2 business days
Condition: Hardcover. Exactly as pictured above. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Choose expedited shipping and receive in 2-6 business days!
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Book Description
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
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