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Authors: Michael R. Solomon, Greg W. Marshall, Elnora Stuart
Publisher: Prentice Hall
Category: Book
List Price: $126.67
Buy New: $65.00
You Save: $61.67 (49%)
New (34) Used (41) from $64.35
Avg. Customer Rating: 2 reviews
Sales Rank: 900
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 624
Shipping Weight (lbs): 2.8
Dimensions (in): 10.8 x 8.5 x 0.9
ISBN: 0131449680
Dewey Decimal Number: 658.8002373
EAN: 9780131449688
ASIN: 0131449680
Publication Date: December 29, 2004
Availability: Usually ships in 1-2 business days
Condition: Brand new one.
-------------------------------------------------------Book Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
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