It teaches several things- A) What to do with private label rights articles you've accumulated on your hard drive. B) How to create a report easily and then get it around the net virally. C) How to easily offer rebranding to others - for free or a small fee - so they can make money giving away your report .I learned a lot from his techniques and he's a pro at viral marketing.
It's easy to make a free report- focus it on your mlm or your product- but not in a heavy-sales way- for instance if it's a nutritional mlm, do it on a common health problem your product can help like high blood pressure or heart disease. Give out good information. THEN in the ebook you can have a link to your site. But when they get the free ebook they'll subscribe to your newsletter. Then you can send them health articles regularly and each issue have a link to your products/site.
This is much more focused than just buying leads. HINT you can also sell it for .25 on ebay and it will get passed around.
