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Have you ever heard the term 'sticky' when it refers to a website? It means just what it sounds like - people 'stick' to your website. They see it, they find it extremely valuable, and they keep coming back.
That's what audio does for your site - it keeps people coming back for more.
If your site is boring, people will leave and won't come back. Lets take a look at two example sites.
Site A has hundreds of articles in the topic you are most interested in. The content is easy to find, and you know exactly where to go to find what you're looking for. Nice design, nice layout - great site, right?
Site B also has hundreds of articles you want to read. Its easy to find what you're looking for, nice design, layout, etc. Site B also has a button under the title of each article that says "Click Here to Listen to this Article."
You click the button, and a crystal clear voice comes through your speakers reading, word for word, the article on the website.
Which site are you going to keep coming back to?
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