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A wonderful way to showcase your business is to go to a trade show and have a booth. You will meet people and can network in person. This can be much more effective than print advertising or other forms of reaching people. You are getting people interested specifically in your industry to do a joint venture with or for new customers. If you are new trade show furniture rental could be a nice way to save some money.
It is important also to try and get a good location for your booth. I've been stuck at the end at times and this has gotten much less traffic. Stop by to learn more about trade show furniture rental and other aspects of exhibiting your business in a public setting. You can also at times give a presentation as many trade shows are looking for people to give a talk or workshop. This is great for networking.