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management is essential for athletes who, despite torrents of positive media
coverage, can fall victim to negative representation via online media.
Phoenix, Arizona – Online reputation management, in lieu of recent events, has yet again
proven to be an essential ally in protecting one’s online reputation. Two-time
Olympic snowboarder Shaun White was arrested Sunday, charged with vandalism and
public intoxication at a Nashville hotel, spurring an overnight sensation of
negative publicity centralized on the Internet.
White, 26, was apprehended
by police after he allegedly pulled a fire alarm resulting in the complete
evacuation of the hotel. The honored athlete then was then sighted fleeing the
scene when he abruptly injured himself and was subsequently taken into custody.
He was then taken to a nearby hospital, treated and released.
As when any figurehead of
pop culture finds him or herself in legal trouble, the media is having a field
day scrutinizing the poor decision-making of this acclaimed athlete. The lesson
bodes true that the closer one is to the top, the further one has to fall. All
it took was one false move, one bad night out, and the search engine results which
once sparkled with exaltation and praise for this American hero tumbled into
mug shots, snide remarks and criticism.
The events surrounding
White on this fateful night underscore the importance of understanding the
gravity of an online reputation. JW Maxx Solutions, one of the leading online
reputation management companies, knows all too well how fast a reputation can
go from sweet to sour at the drop of a hat.
The arena of reputation is
not limited to celebrities, athletes or Fortune 500 companies, either. In
reality, normal individuals along with small or mid-size companies are even
more susceptible to reputation bombing, as there is not as much search result
“padding” to help mask any problematic or negative remarks.
JW Maxx Solutions prides
itself on being able to pull the name of any business or individual out of the
gutter of criticism or obscurity, helping to transmit a message of positive
branding to anyone who knows how to use a search engine. With JW Maxx Solutions
owns and operates hundreds of web sites built around the specific search
algorithms of the world’s most popular search engines to channel the right kind
of information to searchers across the globe. If you or someone you know is at
risk from defamation, or is just struggling through a rough patch of negative
publicity like the unfortunate events surrounding the arrest of Shaun White,
it’s never too late to give an online reputation expert like JW Maxx Solutions
# # #
JW Maxx Solutions
N Tatum Blvd, Suite 3031,
(602) 953 7798
Website: [please contact me for website address]