Online reputation management is essential for athletes who, despite torrents of positive media coverage, can fall victim to negative representation via online media.
Phoenix, Arizona – Online reputation management, in lieu of recent events, has yet again proven to be an essential ally in protecting one’s online reputation. Two-time Olympic snowboarder Shaun White was arrested Sunday, charged with vandalism and public intoxication at a Nashville hotel, spurring an overnight sensation of negative publicity centralized on the Internet.
White, 26, was apprehended by police after he allegedly pulled a fire alarm resulting in the complete evacuation of the hotel. The honored athlete then was then sighted fleeing the scene when he abruptly injured himself and was subsequently taken into custody. He was then taken to a nearby hospital, treated and released.
As when any figurehead of pop culture finds him or herself in legal trouble, the media is having a field day scrutinizing the poor decision-making of this acclaimed athlete. The lesson bodes true that the closer one is to the top, the further one has to fall. All it took was one false move, one bad night out, and the search engine results which once sparkled with exaltation and praise for this American hero tumbled into mug shots, snide remarks and criticism.
The events surrounding White on this fateful night underscore the importance of understanding the gravity of an online reputation. JW Maxx Solutions, one of the leading online reputation management companies, knows all too well how fast a reputation can go from sweet to sour at the drop of a hat.
The arena of reputation is not limited to celebrities, athletes or Fortune 500 companies, either. In reality, normal individuals along with small or mid-size companies are even more susceptible to reputation bombing, as there is not as much search result “padding” to help mask any problematic or negative remarks.
JW Maxx Solutions prides itself on being able to pull the name of any business or individual out of the gutter of criticism or obscurity, helping to transmit a message of positive branding to anyone who knows how to use a search engine. With JW Maxx Solutions owns and operates hundreds of web sites built around the specific search algorithms of the world’s most popular search engines to channel the right kind of information to searchers across the globe. If you or someone you know is at risk from defamation, or is just struggling through a rough patch of negative publicity like the unfortunate events surrounding the arrest of Shaun White, it’s never too late to give an online reputation expert like JW Maxx Solutions a call.
# # #
JW Maxx Solutions
11811 N Tatum Blvd, Suite 3031,
Phone: (602) 953 7798