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NFL referee who
was rebuked for Facebook photos proves importance of reputation management
services in online landscape.
– The National Football League is rife with the spirit of competition, and when
tempers are running high on any given Sunday, it’s not always easy for
officials to mentally remove themselves from the raging competitiveness of the
game. Sometimes we forget that referees are human too – they get tired, get
bored, and yes, regrettably, sometimes even make mistakes. These are all
sanctions of the human condition, and until event officiation becomes as
automated and exact as the laser-precision used in other sports such as Olympic
sprints, we as sports fans are just going to have to learn to deal with a
sprinkling of bias from time to time.
Some forms of partiality, however, are completely
avoidable, and hinge more on negligence than attentiveness. A shining example
lies in the case of the replacement referee who was bumped from his position
after Facebook photos of him surfaced decked out in helmet and jersey of the
New Orleans Saints.
The fact that such an occurrence not only happened, but
was viewed as a transgression, has a few underlying consequences that we as
consumers of the Information Age need to consider. First we have to sadly
accept the notion that anything in our online profiles – even that which we
have come to believe is “private” – is anything but. We have to think a little
more prudently before we put anything online, judicially accepting that every
image, post and update could potentially be seen by our parents, kids,
employers and critics. The famous Warren Buffet quote that “it takes a lifetime
to build a reputation and only 15 minutes to destroy it” rings more true now
more than ever, as exemplified by the actions of our all-too-eager Saints fan
of a referee.
Put yourself in the position of this chastised official.
You may not be making the hard calls down on the Astroturf every weekend, but
that doesn’t mean you don’t have anything to lose from negative PR. What if
your boss or colleagues saw your Facebook profile right now? Even things you
may think are completely harmless could be a hornets’ nest bad publicity. What
kind of implicit social, political or religious statements are you making? How
would these jive with those who hold authority over you? Nobody is saying
judging someone based on what they post online is right, but that doesn’t stop
it from happening.
As in all remedies, prevention is always favorable to
amelioration and crisis management, but unfortunately we have to live with our
mistakes. If you are you or someone you know has been caught wearing the
equivalent to a Saints uniform and needs a little bit of public relations elbow
grease, the experts of JW MAXX Solutions reputation management services are
standing by to help.
What we at JW MAXX
Solutions reputation management services do
is help companies command strong, positive images in cyberspace. We are a team
of seasoned veterans in the fields of online journalism, public relations and
web design, but our trademark skill is knowing how to quickly and subtly
optimize search patterns to send the right kind of facts to those who search
for our clients online. We have helped companies and individuals all over the
world, in almost every industry, to create or reclaim a strong online image and
we are ready to extend our reputation management services to you.
Contact us today for a free, no-obligation assessment of
your online standing and find out how we can help with our reputation
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JW Maxx Solutions
N Tatum Blvd, Suite 3031,
(602) 953 7798
Website: [please contact me for website address]