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Pay per view advertising is interesting, in part, because you’re presenting
offers to a unique audience type. The people who’ll be viewing your ads
have all agreed to download the PPV Company’s Adware. While you can’t
read too much into this fact, it does have an impact on the way one should
approach the practice.
What do you know about the audience for your ads? Obviously, you have
some idea about them based upon the search queries they’ll be making or
the URLs they’ll be visiting. You know something else, too. They agreed to
download the software that shows them your advertisements in exchange
for some inducement.
Think about what that means about this particular audience, compared to
other audiences you may approach with different advertising strategies.