All network marketers are looking for high converting leads. This article will give details on the difference between buying MLM leads that often produce little or no return and generating targeted quality MLM leads that produce sign ups over and over again.
Many network marketers buy MLM leads lists that are supposed to provide fresh quality leads. There are advertisers all over the web claiming to offer the best leads. Unfortunately many of these so called fresh quality MLM lead companies can not back up their claims. No long ago there was a MLM lead source that was advertising double opt-in leads. Double opt-in is supposed to give you a prospect that has proven their email address is not fake by clicking a link from their personal live email account. After testing an email campaign to the leads provided by this service it was shown that over 25% of the leads were not confirmed and were actually bogus leads. If you are laying out cash for leads you deserve to get what you pay for.