Those in the Medicare supplement insurance business working as either brokers or agents probably already understand the importance of generating good leads for their sales. After all there is a huge difference in conversion rates between hot Medicare supplement leads and cold calling. Some salesmen claim to be able to close 90% consistently over time with fresh quality leads, and in Medicare insurance it doesn't take that many sales each month to make a very nice income. And that is probably the reason why you are insurance sales anyway, right? How do you get your leads? Large companies have the option to do big marketing campaigns spanning many media such as the local yellow pages, newspapers, magazines and television, where as smaller and medium sized companies don't have that kind of budget and would most likely not be able to compete anyway f they tried. So it pays to look for generating leads in other places.