Is exchanging traffic a good way of gaining more visitors to your web site? Or, is it just a lot of hassle, with no real reward? Depending on your site, your audience and products, you can benefit greatly from these traffic exchanges.
The name Traffic exchange is somewhat misguiding, it really should be called a Click exchange because that is what you exchange in reality. Most often you get one visitor for every two sites you, yourself, view. So, you are not really sending any visitors, instead YOU are viewing other web sites, and in return, you are not getting anything more than your site viewed by like minded webmasters. Most of them will only use the system to gain more page views, they are rarely looking to buy anything, nor are they very interested in exploring the sites.