Traffic exchanges have been around for many years now and millions of people have used them. They promote anything from horse oriented products to 'how to do it yourself' products. But what many people don't do is promote their affiliate programs using the power of traffic exchanges. Think about it, everyone who uses traffic exchanges is indeed an Internet marketer. The demographic is the marketer and that's it. The chances of you selling anything other than what an Internet marketer would want on a traffic exchange would almost always result in failure. When dealing with traffic exchanges, you must promote something that would interest an Internet marketer.