Traffic exchanges are used by many people to generate traffic to their work from home business. Yes, they may get many views from these traffic exchanges but nothing else. Just views, no sales. This lies in the fact that everybody is trying to advertise their own work from home business and not looking for new businesses. So really you have many more advertisers and no buyers.
To use traffic exchanges effectively you must look to the advertisers. You need to offer something that the advertises will want. This could be a solution to a problem. Create a landing page offering a free report on how to achieve better results from traffic exchanges. Then on the thank you page, thank them for signing up but also offer them another product from your work from home business.