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How to Get More Leads From Every Speech

Arvee Robinson

 Public speaking will get you more clients and more leads. Let me
show you how. Take out a piece of paper and write LEADS vertically down
the page. This will be an acronym that will help you to remember why
public speaking is right for you.L stands for LeveragePublic
speaking lets you leverage your time. You can get in front of more
people for less time. Instead of trying to get leads by networking one
by one, you can speak in front of a group of 20, 30, 40 or even 50
people and generate more leads.Let me show you how this works. Commit
to a speaking a minimum of once a week. Like anything else, public
speaking works best when you're consistent. Commit to doing it every
week, at the very least.Hypothetically, if you speak to 25 people
every week that's 100 new people who normally you wouldn't be able to
reach. Out of those 100 people who have heard you, how many do you think
will become leads? If you're doing it right, you should be able to get a
minimum of 5 people. Now you have 5 people to follow up on within 24
hours. Even the warmest leads will turn to ice if you don't get them
into your sales funnel within 24 hours. Out of those 5, how many
could you close for business? You should be able to close at least 2
because they have already come to talk to you saying, "I want what you
have," or "I want to know more." Whatever it is, they are deliberately
talking to you.If you spoke once a week for 10 months, then
you're going to be reaching a 1000 more people a year. Let's calculate
it per month. You close two people and your average sale is $2000 a
month, times 10, that's $20,000 extra income in ten months. Multiply it
by the life of your client, say $10,000, and that's an extra $200,000
into your business!Public speaking works, especially if you follow my foolproof speaking system.E stands for Expert When
you speak publicly you are looked at as the expert in the field, in
your market, or in your community. Every organization usually will send
out a notice announcing that you are the guest speaker at their event.
You will get the leads because you are already at expert status.A stands for Audience. Know
your audience. If you want to get leads from a particular audience, you
need to know whom they are and what they want before you speak. Most
speakers don't even do any prior research on the organization where
they're speaking. If you want to get leads and sell your product or
service, you have to treat it like it's part of your marketing.Find
out as much as you can about your audience. Go to their website. Take
5-10 minutes and prepare yourself. Before you even write your speech,
talk to the person who has invited you and ask questions. What do they
like? What are the demographics? Are they business people or service
people? Do your research.D stands for Database Speaking is
the best way to build your database because you're getting warm leads
every time you speak. I use a business card strategy. This is how:To
get leads from everybody in the room (as long as you have permission to
do so from your host), have something to give away for a raffle. Ask
for everyone's business card. I'm assuming that you will speak at a
place where you can get leads. So, every one gives you their cards for
the raffle, and you give your "gift" away, and leave with bunches of
business cards.Now comes the moment of truth. These cards are not going to serve you if they sit on your desk. You must put them in a database. The
first step in the system is to send them an email and let them know it
was great meeting them, give your website, and some free resources. I
don't sell anything at this point. I just give them something if they
liked my talk. After the email goes out, I print that out and it goes to
my sales person to follow up. Within 24 hours they've been contacted
once or twice. That's how you turn warm leads into hot leads, and your
hot leads into sizzling, hot leads.S stands for Sizzling Hot LeadsWhen
you are speaking from the stage, anyone who comes up to you afterwards
is a sizzling, hot lead. Make yourself available before and after your
presentation. I have found that the ones you mingle with in the
beginning will always buy after your presentation--those who are
actually ready to purchase. Here are two ways to get hot, sizzling leads:1.
Mingle. Be friends with people. I go to the workshops when I'm speaking
at someone else's workshop. I participate. I don't just sit at the back
of the room and wait for my cue. When you participate, people will get
to know you and then they find out you're the speaker, and feel honored.
They tend to buy from you first. This is really important.2.
Through questions. This step comes right before the invitation at the
end of your presentation. Instead of asking for that Q& A
session--which will sabotage your presentation, hands down--invite
people to come and ask you questions. Say, "I know you have a lot of
questions and I want to answer them. At the end of my talk, feel free to
come to the back and ask me." Those who do are hot, sizzling leads. Get
their cards.Don't spend a lot of time answering their questions
because you have other people waiting. Just say, "That's a great
question, and I want to take my time to answer it. Can I call you
tomorrow when we won't be interrupted?"Take their business card
and fold the corner of the card. That indicates it's a hot lead to
follow up. Don't break eye contact with them when you do this. This is
the delicate moment of falling in love. Ask for their business card.
Tell them you're going to call them in the morning. Fold it without them
seeing it. Then don't forget to follow up!

Arvee Robinson is the Persuasive Speaking Coach, Author &
Speaker. She teaches business owners, service professionals, and
entrepreneurs how to attract clients, generate unlimited leads, and grow
their business with public speaking. For more information visit [please contact me for website address]

Article Source:
[please contact me for website address]

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11/28/2015 10:38:50 PM UTC