Leadskimmer.com Post about June of 2008 the way the world of business works has changed. The things that used to work don't work now. Some of the things you used to do to round-up business are obsolete others are simply tired techniques that produce almost no results in spite of near Herculean efforts. In this article you will discover how to get real qualified leads for your insurance and investment business in today's world.
First, please don't fall prey to the new bright shiny objects. One such bright shiny object is social media. Social media can be a great way to stay connected with family and friends. You may get an introduction to people who can introduce you to potential prospects on occasion.
But social media is an extremely time-consuming highly unproductive way to attempt to get prospects and real leads. Worse yet, if you happen to make a misstep you can find yourself in a very uncomfortable position before you know what hit you.
Second, cold calling whether you do it over the phone, face-to-face, or through unwanted emails (that can create a legal headache for you) is not a good way to go after leads. When you make cold calls you start off in a bad position and things rarely go up from there. Plus, cold calling over the phone is a soon to be obsolete time sink.
Third, networking and brand advertising can take years to produce even minimal results.
Fourth, purchased leads are never as great as they may sound. Usually every lead you buy is sold to 3-4-5 of your competitors. Some disreputable companies create fictitious leads by scraping contact information off the internet. Yet, they sell these false leads to you as if they were legitimate. Even the good leads are price shopping. The clients you gain through purchased leads are difficult to retain long-term because they feel no allegiance to you.
So what do you do?
The simple yet effective answer is you do what your peers won't. They won't do it because they're afraid. Their fear costs them the opportunity to get real leads and build a business that takes care of their financial needs.
There are 5 simple steps to getting quality leads fast.
- Create a message that draws your best prospects to you.
- Use multiple marketing strategies to get your message in front of those people.
- Create an offer that gives your prospects what they want.
- Make accepting your offer non-threatening.
- Set-up an automated system to filter out the immediate buyers.
To implement this simple 5 step system, start with one product and one very specific group of prospects. Create a system to attract and sell those prospects. Your system must be based on what those prospects are already looking for.
If you'd like to learn more about effective ways to prospect, get my free report "How to Get Up to 15 Free Qualified Leads Every Single Day Who Contact YOU!" Get your free report here... http://increasesalescoach.com/ez.html
Increase Sales Coach Cheryl A. Clausen - Fast Sales Made Simple
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