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– Sometimes it’s hard to believe that only 40 years ago, the entire idea of a
timeshare, or shared ownership property, was only a glimmer in the eye of Keith
Trowbridge. In the infancy of the timeshare industry, the entire premise was
built on one-month property leases rather than fractional ownership we
traditionally know today. A common endeavor of European travelers with long,
allotted vacation months, the timeshare itself had to be revamped for American
Timeshare executive headhunter Trowbridge, seeing the timeshare
industry as something that could be tweaked to be more affordable, feasible and
simple for customers on this side of the Atlantic, knew he was the man for the
job. Calling upon his years of experience as a consultant and developer for a
wide array of different commercial enterprises, Trowbridge was able to reformat
and repackage the entire idea to be palatable by American audiences years
before he endeavored into the world of timeshare executive headhunter.
“Nobody then even
knew what a timeshare was,” remembers Trowbridge as he looks back on the
evolution of his career. “A lot of the marketing we did was also education.”
It was 1974 when Trowbridge, future partner in timeshare
executive headhunter firm, Executive Quest, Inc., became enthralled with the
timeshare industry. Spearheading the entire operation in a “one-man-band”
style, Trowbridge gained public support by printing an array of attention-grabbing,
educational newspapers about the burgeoning industry, allowing him to inform as
well as sell.
Customers started to warm up to the idea once they understood
the benefits of the “vacation by the slice” model. Trowbridge also formed a
public and self-expanding network of lawyers, businesspeople and customers
associated with his the industry to help legitimize the entire system for those
skeptical or on the fence about purchasing.
Timeshare executive headhunter Trowbridge’s first
timeshare endeavor – Sanibel Beach Club in Florida – sold every one of its 31
units in less than 18 months. Trowbridge became trusted and lauded by clients
because of his no-nonsense, low pressure sales approach. A PhD laureate from University
of Michigan, an MBA holder from Bowling Green University and a celebrated sales
veteran, customers were attracted to him because of his honest, educated
approach: even if a customer changed their mind about a purchase, he or she
could rescind for a full refund. In just a few short years, the timeshare
industry exploded from eccentric vacation arrangement to accepted property
ownership alternative, all at the hands of Trowbridge, who was destined to
later become a timeshare executive headhunter.
Having roles in over 35 timeshare establishments since
Sanibel, the timeshare industry is forever indebted to Trowbridge for his
improvement and refurbishment of the entire idea. A true prodigy in the field,
Trowbridge now turns his attention to timeshare executive headhunter – that is,
facilitating personnel selection for filling the roles of the timeshare
industry’s most influential and important jobs. At his company, Executive
Quest, Inc., Trowbridge remains a pioneer of the timeshare industry, but in an
entirely different sense. By dovetailing the skills and abilities of executives
in the industry with resorts and companies in need of skilled professionals, he
again propels the industry forward.
# # #
Keith Trowbridge of Executive Quest, Inc.
Phone: (239) 454 – 1100
Website: [please contact me for website address]
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