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They don't teach this stuff in school. The majority of people in your field get their Cosmetology license, have business cards printed and think they're good to go. Maybe they think new clients will magically appear as regulars move away or stop coming.
They depend on the shop owner to advertise for them, or bank on the fact that the franchise is so well known they'll get lots of walk-in trade. Walk-in trade is good for extra cash, but you should never count on them as the bread and butter of your income.
Why? Because there's no loyalty in walk-in clients. You don't have the opportunity to build a relationship with them. No, you should never rely on walk in trade. In fact, your goal should be to increase your business to the point you don't have an empty slot in which to put a walk-in. Let them go to the cosmetologist who's just doing a job, because you're too busy building a business.Click Here!
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