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one-time interaction between sales associate and potential buyer. A sales
presentation for the occasion is polished and orchestrated, and like a surgical
strike, is precisely and anxiously put into action. Given that potential buyers
will almost never return to the same sales presentation after declining it
once, the sales presentation is in many regards a one-shot deal.
Lead generation companies
put generous amounts of time, effort and money into each potential customer,
especially those companies that finance entire vacations for potential
customers in the hopes that the timeshare sales presentation will present an
engaging and appealing deal (known as “fly and buy” companies). Each potential
sale is a high-stakes ordeal with not even a sliver of room for error.
What Destination Perks
provides is an opportunity to recoup money spent on those visitors who attend
the sales presentation but do not purchase timeshares directly from the lead
generation company or hosting resort. Lead generation companies pass along the
contact information of the potential buyers who turned down their timeshare on
to Destination Perks. Destination Perks then subsequently makes an appeal to
these potential customers.
Lead generation companies
then make money directly from Destination Perks. Destination Perks pays the
lead generation company for each successful membership Destination Perks
accrues from customers sent to them by the lead generation company. In
addition, to help get customers started in the timeshare buying process and get
them in the door of the primary sales presentation of the lead generation
company, Destination Perks offers a $200 voucher for each potential buyer who
attends the lead generation company’s sales seminar.
The Destination Perks-lead
generation company partnership not only funnels money directly back to the lead
generation company, but also helps to take the edge off the entire sales
presentation of the lead generation company. The lead generation company
suddenly enjoys two ways of making money from clients; instead of just the
single revenue stream of manifested from direct sales, the lead generation
company also gets money from the sales of Destination Perks. A failure to sell at
the initial sales presentation therefore can still equate to money being made.
Destination Perks is a company that has gained
much notoriety by offering unparalleled savings on an assortment of items and
services. The main idea of Destination Perks is centralized around points that
members collect annually. This set amount of points is to be used at the
discretion of the members at any time. These points are virtual in nature and
be accessed by via an online account and have two uses: they can be used for
vacation savings or used toward decreasing prices of luxury items at the online
store of Destination Perks. Destination Perks operates in nations world-wide at
over 1,000 luxury resorts.
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11811 N Tatum Blvd, Suite 3031
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