The IVANiTY SHAVE cream contains Aloe Vera which aids the healing of skin, Eucalyptus oil which has an antibacterial benefit and Menthol as a cooling agent. Once the original IVANiTY SHAVE cream is finished, simply unscrew the brush head and re-screw the refill onto the brush head and continue to enjoy the benefits of the IVANiTY SHAVE.
IVANiTY SHAVE - The Modern Classic Shave. Ivan Rusev has been working on a concept to simplify the way that he shaves with all the benefits of the luxury classic shave. The result is the Ivanity Shave. The product has a natural fibre brush joined to a base with shave cream that dispenses through the shave brush. Suffering the problem of ingrown hairs from shaving, Ivan sought the assistance of family members that have been in the skincare industry for many generations. The solution was to use a shaving brush. This allows the whiskers on your face to lift, therefore making it easier for the razor to glide along the face creating a close shave reducing ingrown hairs. Then came the next problem, the time consumed each morning by this exercise as well as the mess that was created. In search of another solution, Ivan thought there had to be a more efficient way to make your shaving experience, a quality one.
This is when the idea was conceived, a 2 in 1 shave cream and brush that produced all the benefits of the traditional shave. This is where the long journey, several years, to source the right fibre for the brush and the correct formula for the cream. Then there were key steps to make a significant difference to the outcome of the product such as deciding on a name and a complimenting logo. The formulation of the shave cream itself took nearly one year to complete due to the guidelines that Ivan had set himself to create the best cream for the product, that would suit a number of different skin types. Having personally tried “just about every shave cream on the market”, this allowed Ivan to decipher the most effective (and ineffective) creams. Through persistence, we now are able to see the fruits of Ivan’s labour, a little behind schedule, however far beyond what his first original prototypes looked like.
The shave brush is in a category all on its own with the benefit of not having to replace the brush head, just the base as it runs out. There is a measured amount of cream dispersed by turning the base of the product, this ensures that there is less waste and should give you 60 shaves per refill base. Once this refill is empty simply unscrew the brush head from the body and replace it with a new refill. With the brush comprised of natural fibre, its life for use is up to approximately 2-3 years, thus the only thing that requires replacing is the cream refill itself.
The Ivanity Shave is now available online and at selected stores, Ivan is looking forward to the next chapter in this story and hopes that many people both male and female will enjoy the modern classic shave. For more information on the product visit ivanityshave.com.
How it Works: The sealed base contains the shave cream. The brush head is removable and re-usable. When you purchase your dispenser, unscrew the brush head from the body and remove the seal, then re-screw the brush head onto the body. The product is now ready to use.
Wet your face with warm – hot water, this will soften the bristles on your face. Ideally shaving after having a shower as will give your stubble ample of time to soften.
Remove the applicator from its re-usable base. Wet the brush with hot water.
Turn the base of the product to the right until the shave cream is raised around 1cm above the brush, you are now ready to lather.
Lather your face with the cream.
Now you can start to shave. Always shave in the direction that your beard is growing – the fact that you have softened the hair and the brush action has lifted the hairs to be easily shaved makes this smoother approach to shaving possible.
When finished – rinse the natural fibre brush with hot water and place it back into its reusable tray. Remember refills are available and the brush will last you for at least 2 to 3 years or more.
Feel free to keep the IVANiTY SHAVE original base to place the IVANiTY SHAVE product into however it is recommended that the cover of the original packaging be disposed of thoughtfully.
Benefits: IVANiTY SHAVE offers the user numerous benefits.
The goats hair brush lifts the facial hair which prevents ingrown hair which can lead to pimples and blemishes?.
The brushing action acts as an exfoliant safely removing dead skin cells and debris from the surface of the face, gently cleansing the pores of the skin.
The simple 2 in 1 action assists with hygiene as the need for unnecessary hand oils are eliminated.
Aloe Vera acts as a healing agent, Eucalyptus Oil is an antibacterial.
?Easy to clean – simply run under the hot water tap after use and allow to dry.
?You control the amount of cream for each – this allows for maximum effectiveness and economy.