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– Few industries are as focused on direct, interpersonal sales techniques
as the world of timeshare resorts. The stakes are high and there is as a great need
to close each individual sale, as there is so much time and effort dedicated to
each specific buyer.
Timeshare lead generation companies sponsoring entire
vacations with the stipulation that guests must attend a timeshare sales
seminar (a system colloquially referred to as “fly and buy” by those in the
industry) are investing huge sums just for the slight chance of scoring a sale
from vacationers willing to put a down payment on a new home away from home.
Each sale is as critical as it is expensive, leaving little room for error.
Such is a recipe for anxiety on both the part of the sales associate as well as
Timeshare lead generation itself is no easy task but Destination
Perks, a timeshare enhancement service, is partnering with many resorts to
bring in more customers while lowering the cost of marketing. A corporate
alliance with Destination Perks starts with timeshare lead generation.
Destination Perks offers every potential customer who attends a timeshare seminar
affiliated with its partner’s timeshare resort a $200 reward certificate. No
matter what happens from here, any timeshare resort’s sales presentation
attendees will walk away with a couple hundred dollars. This not only puts
these potential buyers at ease but also provides another avenue to coax
potential customers into attendance.
In the chance that a resort’s attendees do not sign on
for the advertised timeshare deal, their information is then passed on from the
timeshare lead generation company to Destination Perks itself. There are many
reasons a potential customer could pass on a timeshare deal; maybe their
personality wasn’t appealed to in the sales presentation, maybe they were
having a bad day, maybe they just weren’t in the buying mood. Destination Perks
picks up the contact information from the timeshare lead generation company and
then makes a subsequent sales attempt on these vacationers. When any of these
people sign up for a Destination Perks membership, the original timeshare lead
generation resort gets a direct payment from Destination Perks.
Timeshare lead generation companies, whether fly and buy
or not, have seen huge reductions in overhead expenses upon inking a deal with
Destination Perks. Resorts and other entities have seen drops in annual
marketing overhead up to 40 percent.
Destination Perks itself is a service that has gained
notoriety by offering unprecedented savings on an array of items and services. The
main idea of Destination Perks is centralized around points that members accrue
annually. This set amount of points is to be used at the discretion of the
members at times of their choosing. These points are virtual in nature and can be
accessed by via an online account and have two uses: they can be used for
vacation savings or used toward decreasing prices of luxury items at
Destination Perks’ online store. Destination Perks operates in nations
world-wide at over 1,000 luxury resorts.
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11811 N Tatum Blvd, Suite 3031
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