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How to Promote Properties to Asian InvestorsAsian investors especially Chinese investors are now buying properties worldwide, especially in United States, Canada and Australia. Recently, Chinese millionaires have also purchased Green seaport, French vineyards, holiday resorts in Bahamas and hospitals in South America as some examples.In US & Canada, the local Chinese investors are also very active, one family had recently invested $400m in property projects across California and Arizona. There are many deals happening everyday, it is a good time to consider how to consider strategies to reach Asian investors.Here are some useful tips if you want to promote your real estate projects to Asian Investors:They are typically individual investors, either successful individual investors or business owners looking to invest in properties.In the past, debt is not a concern for most Chinese investors, they prefer to invest in projects using cash; they are not interested in financing in general. However, the current difference in interest rate between Asia & North America is quite significant, some investors may start considering using loans in North America as a leverage.3. Bulk buying is of an interest to many investors, sometimes they are buying on behalf of their “family consortium”. It is quite common to have an investor offering to buy entire floor of an apartment or 5 townhomes altogether. However, they will expect significant discount to do so.4. Positive cashflow is important, you have to demonstrate that the properties are well maintained and managed, as many investors do travel extensively and they will not have spare time to manage them.5. It is worthwhile to appoint or have a Chinese-speaking property manager to manage these properties for easier communications.6. It is worthwhile to have Chinese language presentations & brochures. Chinese investors would feel they are not respected if you show them everything in English; it is a small investment that can bring a lot of results.7. Have a Chinese language website will improve your sales success significantly. Not only this provides information, you can also be found when Chinese investors search on Chinese language search engines. Remember, most Chinese investors do not use Google at all. A quick way is to have a microsite in Chinese language.8. Create a Chinese language investment newsletter to keep investors informed about new projects. If you have an English investment newsletter already, convert them into Chinese and send out to these investors. Chinese investors are very active property investors, some are buying properties every year, I know investors are buying properties each month! If you want to know more about Asian Property Investment Marketing Program, please contact us for more details. Thomas@businesschinese.asia |
